At Apple’s event yesterday, they packed a few product announcements in so lets take a look at the highlights.

Tim Cook took to the stage telling the attendees that Apple celebrates its 40th Birthday in April and also reminded everyone that they recently passed over 1 billion Apple devices in use around the world.  He also briefly re-iterated that personal data should be kept personal and that their stance on not providing the US government with access to devices will not change.

Tim Cook spoke about Apple Watch and stated it is the number one selling smart watch in the world.  A third of their customers regularly change their bands so and they announced some new additions and highlighted the new woven nylon bands.  They have also reduced the price too and they now start at £259.

Apple TV also gets an update.  New features include organising apps in folders on the home screen like you can on your iPhone or iPad.  Dictation is now available where you can enter text on your screen, even your usernames or passwords.  Siri can also be used in the App Store and your picture library can now be accessed via iCloud.

Apple are betting that quite a lot of people want a smaller iPhone, more like the iPhone 5 size so they have announced a new 4 inch phone which looks almost identical to the iPhone 5S and they call it the iPhone SE.  The iPhone SE packs a lot of of the same tech which is in their latest iPhone 6S range including the same A9 processor and the M9 co-processor, so you will get the same performance as the current iPhone 6S.  It also comes with a similar 12MP rear camera but without OIS and is capable of 4K video and live photos.  There is also a 1.2MP FaceTime HD camera on the front with Retina Flash.  It comes with a 4 inch 1136×640 retina display but no force touch on this model.  Touch ID is also in place and also supports Apple Pay.

The new iPhone SE

The new iPhone SE

Apple have also announced a new edition to their iPad Pro line.  The new iPad is a 9.7 inch version for those that prefer the more traditional size of tablet rather than the larger 12.9 inch iPad Pro.  It packs a 2048×1536 “True Tone” Retina Display which they boast has the brightest and least reflective display in the world.  It also brings features from its older brother such as four speaker audio, the A9X processor and M9 co-processor and it also supports the Apple Pencil.  It also has an improved 12MP camera on the back instead of the 8MP found on its older brother and it supports 4K video recording.  There is also an improved 5MP camera upfront which supports 720P video.  Touch ID is is included and if you wish to do so, you can use this with Apple Pay.

iPad Pro

The new iPad Pro 9.7 inch with Apple Pencil and Smart Keyboard accessories

Have Apple given the consumer what they want with a 4 inch phone at a time when the average phone size is over 5 inches?  Have your say below.

Links: Apple UK – iPhone SEApple UK – iPad Pro